The popular concept, modelled after an authentic Asian hawker market, has been met with outstanding success since its launch in 2014, even earning Wu the prestigious Multicultural Entrepreneur of the Year Award, bestowed by Brisbane’s Lord Mayor in 2016.
Wu chose Brisbane’s thriving Westfield Garden City in Mount Gravatt as the first location for 8 Street, which was named for the Chinese culture’s most auspicious number, delivering customers a sensory journey of the Orient.
Wu said 8 Street has elevated the dining experience for customers, who are treated to a vast selection of tantalising choices at low prices. Wu also provides a unique level of ongoing support for tenants, who are hand-picked to ensure a high-quality food and beverage offering representing China, Vietnam, Japan, Korea, Malaysia, Thailand, India, and other regions.
“Under the 8 Street business model, 8 Street is not seen as a landlord, but rather as a business partner for each food operator. The food operators, normally small family businesses, only need to focus on what they are good at – cooking authentic Asian street food. 8 Street will take care of the management and ongoing marketing, which are normally the weakness of the small businesses.”
Taking on the role of general manager and curator of each location, Wu has forged a contemporary approach that has won over customers and earned him industry accolades including the QLD Property Council’s 2015 award for Excellence in Food Retailing.
8 Street joins Mr Wu’s other successful venture, Sunlit Asian Supermarkets.
Launched in 2014, Sunlit currently operates two modern Brisbane stores – Garden City and Pacific Fair – each boasting a large range of Asian groceries and friendly customer service staff who speak both English and Chinese.
Wu draws on a strong skill set in marketing and an astute understanding of cross-cultural relations in managing operations under his company, Golden Vision Retail Pty Ltd, which currently employs eight full-time and 15 part-time staff.
“Over the last ten years, I have travelled to many Asian countries including many cities in China. The travel has allowed me to see many Asian street food markets and this is where the idea for 8 Street developed,” Wu said.
It is an enterprise that also allows Mr Wu to indulge in an element of nostalgia, as he recalls the delicious aroma of dumplings shared with family during Chinese New Year celebrations as a young child.
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