Celebrating its 11th year this October, the Sunshine Coast International Fashion Festival (SCFF) is preparing to select its Model Ambassador for 2018. SCFF Founder and Director Jacinta Richmond explains the selection process is diverse and comprehensive. “The role of Model Ambassador is complex because it is not just a pretty face,” said Jacinta. “They need to be a mentor to other designers, be a spokesperson for the event, be part of the SCFF core team, and importantly, have walked for the event in the past.”

The selection process commenced with a questionnaire. “This is where a lot of the models fall apart, they can’t handle the pressure of the questionnaire, so that narrows the field every year,” continued Jacinta. The second step of the process is on-camera interviews, which will be held in the private dining room of The Sebel Pelican Waters Golf Resort and Spa on Monday 9 April. This year, the public is welcome to watch the interviews through the glass windows. “There may just be a prize in it for anyone who can make an Ambassador applicant crack up laughing in front of the camera,” Jacinta shared.

The successful applicant will not only be an SCFF Ambassador, they will also have their image distributed worldwide as a representative of the brand. The applicants include Ethan McFarland Forge from St Lucia, who modeled for the SCFF in 2017. He will be up against Kayla Pears from Toowong, who modeled for the SCFF in 2012, 2016, and 2017, as well as Taylor Ridley from Slippy Downs, who has modeled for the SCFF every year since 2011. The SCFF was developed to shine a spotlight on Sunshine Coast fashion labels in conjunction with other notable national and international brands.

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