When speaking about the inspiration behind the label, Ashley said, “The idea to create a collection of beautiful, functional and enduring corporate-inspired garments was born out of my frustration with the lack of clothing available to young professional women. It became apparent to me that the brands that sold corporate fashion generally fell into two distinct categories;
With styles that are designed to shift seamlessly from the office to after work drinks on a Friday night, the Aurum Collection aims to keep the wearer feeling sophisticated, elegant, and comfortable throughout their long hours and busy schedule.
Focused on perfection, these garments are sampled, tested, refined, and resampled to ensure the final product design is one that endures.
The Aurum Collective also stands apart with its approach towards manufacturing. With all of its products designed and manufactured in Australia with Australian materials, The Aurum Collective is a 100 per cent Australian brand.