Australian luxury fashion brand Camilla & Marc (C&M) is opening its first Queensland boutique in the James Street shopping precinct, opening in the Calile Hotel later this month.

Upon opening doors in this highly coveted retail pocket, the space immediately speaks to a design-led, yet homelike, warm interior. In a nod to James Street’s inner-city, industrial roots, the boutique includes custom terrazzo floors and contemporary marble accents, encapsulating both a modern and classic sensibility which Camilla and Marc has become renowned.

The James Street boutique offers a distinct retail atmosphere, with a unique curation of luxury materials, collectively delivering a beautiful visual journey. Materials including piano timber finish walls, two variations of marble sourced from a local quarry in Queensland, bespoke terrazzo and inlaid brassing are all custom to the space. These purposeful, luxury details are in contrast to the raw, concrete boundary of the store which reveal the skeleton of the structure.

Of the design, Camilla Freeman-Topper said, “For all our boutiques, we place huge importance on the idea of a sophisticated, modern, yet welcoming home. Each design detail, including the accents of the marble and the soft, curved finishes in the space are all very considered and true to our brand narrative.”

Co-founder Marc Freeman said, “ Camilla and I are often approached about potential new boutique locations. We are looking at expanding our retail footprint to reach our customers but only in premium retail locations. For a long time, we’ve highlighted James Street as being the right fit for our brand, so it’s exciting to see this finally come to fruition. We are looking forward to engaging with new and existing customers in Queensland.”

Camilla and Marc James Street store will showcase the complete ready-to-wear and C&M collections, including the launch of their coveted eyewear range. This is the tenth Australian Camilla and Marc boutique.

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