Associated with some of the most famous names in photography, the exhibition includes images by Cecil Beaton, Irving Penn, Helmut Newton and Mario Testino. The exhibition also looks at early work by luminaries such as Erwin Blumenfeld, David Bailey, Guy Bourdin, Corinne Day, Deborah Turbeville and Solve Sundsbo.
Selected by photography curator Natalie Herschdorfer, the collection of images show the contrasts between the 20th century and the modern day.
“While it’s about selling beauty, selling fashion, it’s also about selling dreams. It can show precisely how the clothes are done, but it can also reflect an idea, an atmosphere, a feeling.”
Navigating through millions of original prints from magazines, Natalie created a collection that showcased each era.
“I was not looking for specific photographers or icons.”
“I wanted to make a selection that represented the history of fashion photography but also included those iconic photos that stood well enough on their own, across any era,” she said.
“Coming Into Fashion allows us access to some of the most significant and stylish images in fashion history,” said gallery director Tracy Cooper-Lavery.
“The exhibition brings together 100 years of the world’s greatest fashion photography; ranging from 1920s shots of Broadway actresses to some of the most recognisable photos of the supermodel era.”
The exhibition will also include a selection of vintage couture fashion from The Damell Collection, Australia’s largest private collection of fashion from the late 1700s to the 20th century.
Other readers enjoyed these socials from the 400 Co. Fashion Show here.
John Rawlings, American Vogue, March 1943 © 1943 Condé Nast
Clifford Coffin, American Vogue, June 1949 © 1949 Condé Nast
Sebastian Kim, Teen Vogue, January 2011 © Sebastian Kim
Banner image: Solve Sundsbo, Love, Spring/Summer 2011 © Solve Sundsbo/Art + Commerce