Major exhibition Coming Into Fashion: A Century of Photography at Condé Nast is coming to the Gold Coast City Gallery this summer.

Condé Nast, publisher of Vogue, Vanity Fair and Glamour, will open up its photography archive of iconic images to the public.

Associated with some of the most famous names in photography, the exhibition includes images by Cecil Beaton, Irving Penn, Helmut Newton and Mario Testino. The exhibition also looks at early work by luminaries such as Erwin Blumenfeld, David Bailey, Guy Bourdin, Corinne Day, Deborah Turbeville and Solve Sundsbo.

Selected by photography curator Natalie Herschdorfer, the collection of images show the contrasts between the 20th century and the modern day.

“Fashion photography is a way to understand how we represent the construction of female beauty and how it has changed over the years,” said Natalie.

“While it’s about selling beauty, selling fashion, it’s also about selling dreams. It can show precisely how the clothes are done, but it can also reflect an idea, an atmosphere, a feeling.”

Navigating through millions of original prints from magazines, Natalie created a collection that showcased each era.

“I was not looking for specific photographers or icons.”

“I wanted to make a selection that represented the history of fashion photography but also included those iconic photos that stood well enough on their own, across any era,” she said.

“Some images made in the 1940s could still work today on a magazine cover. They belong to a specific period but are still visually strong today, without regard to the page it was on, the era it came from or the product it was selling.”

Coming Into Fashion allows us access to some of the most significant and stylish images in fashion history,” said gallery director Tracy Cooper-Lavery.

“The exhibition brings together 100 years of the world’s greatest fashion photography; ranging from 1920s shots of Broadway actresses to some of the most recognisable photos of the supermodel era.”

The exhibition will also include a selection of vintage couture fashion from The Damell Collection, Australia’s largest private collection of fashion from the late 1700s to the 20th century.

Other readers enjoyed these socials from the 400 Co. Fashion Show here.


Banner image: Solve Sundsbo, Love, Spring/Summer 2011 © Solve Sundsbo/Art + Commerce