Tropical North Queensland is embarking on a journey in 2019 to invite Australian travelers to re-ground themselves in nature with its new #FeelGrounded campaign, encouraging city livers to reset and to let go of day-to-day stress.
Tourism Tropical North Queensland, which is revealing the new campaign this week, invited Australian model Samantha Harris to explore the region while shooting for the 2019 campaign. “It was incredible to be invited to Tropical North Queensland to explore the destination – we were literally chasing waterfalls,” says Harris. “I totally connected with the feel grounded concept – it’s exactly what you feel from the minute you touch down in Tropical North Queensland – that feeling of letting all your stress and worry go.”
Research over the past 24 months Medibank revealed the number of Australians affected by stress was sitting at 4.9 million and increasing. Of these, 44 per cent said lack of sleep was a key contributor, 39 per cent blamed work pressure and 36 per cent said they juggled too many things. Tourism Tropical North Queensland Chief Executive Officer Pip Close says she wants to show Australians how to re-ground themselves in nature. “We want to show where Tropical North Queensland fits into the Queensland story and how the destination benefits travelers,” she said. “With wellness a priority for many Australians in 2019, Tropical North Queensland is the place where they can feel grounded with incredible locations for hiking, biking, swimming, diving and yoga.”
The #FeelGrounded Campaign will showcase exciting new highlights from the region across coming months including the arrival of cool new luxe resort Riley by Crystalbrook Collection in Cairns. The campaign also features Vlasoff Cay, Fitzroy Island, Dunk Island, The Atherton Tablelands, Mossman Gorge, and Davies Creek.
“If you’re feeling stressed or need to get back to nature, put Tropical North Queensland on the list for a long weekend away – I promise you will come back re-energised and re-inspired,” smiles Harris. “I’ve absolutely fallen in love with this part of Australia.”
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