International retailer Hugo Boss has launched its Brisbane flagship store in Edward Street’s MacArthur Centre. The boutique comes as the final piece of the puzzle for the luxury fashion precinct, alongside other high fashion retailers TAG Heuer, Oroton, and Apple.

Hugo Boss is a luxury German brand that designs luxury modern goods designed to meet business, formal and leisure wear.

The brand focuses on structured tailoring and contemporary leather goods.

The Edward Street boutique will showcase the BOSS Menswear collections including ready-to-wear shoes and accessories, as well as a curated selection of high-powered sport wears and athleisure goods, timepieces and fragrances.

Precision Group is proud to welcome HUGO BOSS to MacArthur Central where it will sit alongside some of the best International and national retailers fronting Edward St, where Brisbane City Council have invested $11.8M into a beautification project of the precinct,” said Centre and State Asset Manager Colleen Middlemass.

The Brisbane City Council beautification project saw the addition of sub-tropical mature trees, improved lighting as well as enhanced boulevard pavements to the precinct. In addition to these improvements, the MacArthur Centre will be undergoing major upgrades with the National Bank of Australia opening up a Brisbane retail branch and occupying eight floors in the tower above.

See socials from the launch of the Edward Street store here.