Jennifer Lawrence is the face of Dior‘s new women’s perfume which will be released later this year. The new fragrance by Dior Perfume Creator François Demachy will be the first new scent from the label since the release of J’Adore in 1999 almost 20 years ago.

The new scent has been described as “an unprecedented fragrance and a powerful universe which marks the beginning of a new era for fragrance at the house of Dior.” This release continues the Christian Dior tradition of visionary style, which began with the first collection in 1947. Dior challenges the rules of modern elegance and the brand continues to bring women Dior’s vision of beauty and happiness and an unprecedented creative originality.

Jennifer lends her radiant beauty and her joie-de-vivre to this new creation by Francois Demachy. A brand ambassador for Dior since 2012, Jennifer Lawrence is a household name. A natural talent with a striking presence and undeniable energy, Jennifer is one of Hollywood’s most gifted actresses. Her recent credits include Darren Aronofsky’s Mother! and Francis Lawrence’s Red Sparrow.  In 2016, Jennifer received her record-setting 4th Academy Award nomination and 3rd Golden Globe Award for her performance in David O. Russell’s Joy. She earned her first Oscar, Golden Globe and SAG Awards nominations in 2011 for her acclaimed performance as a poverty-stricken teenager in the independent drama, Winter’s Bone. 

Jennifer gained worldwide recognition for her portrayal of Katniss Everdeen in The Hunger Games series, establishing her as the highest grossing action heroine of all time. Having been the face of multiple Dior campaigns including clothing, handbags and lipstick, Jennifer is quickly becoming the face of today’s women. As a figurehead of the #MeToo movement in Hollywood, she is challenging sexism in her industry and stepping up as a role model for women around the world.

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