SoBa director Ash Daniec made her mark in the fitness industry with the Barre Brisbane West End studio.
“I really wanted to create a space for connection, to attract people that are inspiring, thoughtful, connected and freaking exciting to be around. I don’t want to be a method, I don’t want to be the answer; I want it to be an experience,” said Daniec.
SoBa aims to challenge the Brisbane health and wellness scene, promising a diverse approach to helping others become the best possible version of themselves.
In early 2016, Daniec was faced with her own health challenges, when extreme stress resulted in an imbalance of hormones and depleted energy levels. She was soon diagnosed with Sympathetic Nervous System Dominance, more commonly known as Rushing Women’s Syndrome. This led to a complete re-evaluation of her lifestyle and stress management strategies.
The avoidance of alcohol, artificial sugar, and caffeine made a positive impact on her overall health. Living a clean lifestyle is one of the inspirations behind her new SoBa studios.
SoBa aims to help and support a variety of people and their emotions with the goal of promoting a natural beauty. With that in mind, the marketing campaigns are filled with un-touched, non-edited images.
“I want ‘natural’ to be seen as ‘normal’,” said Daniec.
SoBa is a gender-neutral studio, open to all ages, fitness, and experience levels. With more than nine different class styles, there is something for everyone. The signature class, ‘Create Your State,’ is a full sensory experience where you will be guided into relaxation while the instructor tends to each person with essential oils, hot cloths, and pressure point massage.
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