This collaboration is also providing local hoteliers the opportunity to target millennials, as it is the generation of 20 to 35-year olds who travel most.
Millennial parents traveling with their young children will soon be able to stay in establishments that offer personalised and impeccable services to parents, but also, and above all, a real programme dedicated to children.
Amidst the untamed howls that threatened to wake the whole floor, Jérôme learned that the five star hotel he was staying at did not keep any rescue bottles. Despite his makeshift attempts at drilling a minibar water bottle with a corkscrew, there was no consoling his baby until, at 1 am, he found an open pharmacy.
It was this incident that prompted Jérôme to create The Little Guest Hotels Collection a few days later.
To qualify for The Little Guest Hotels Collection (for example, Hotel Manali Courchevel, pictured below), each institution must offer the majority of 24 prescribed services. A nearby hospital, shuttle with baby seat, baby bath, baby phone, stroller and baby club are among such requirements put in place to benefit infants. Also featured are kid’s excursions and clubs, baby sitting, sports activities and crafts for children a little older.
And, of course, the emergency milk bottle is a must.