Unfortunately, Brisbane has been known to draw the short straw behind Sydney and Melbourne during the recent boom of luxury stores joining the Australian market. Alas, never fear, Brisbanites. Our prayers have finally been answered. A Sephora store is opening in Brisbane this year.

Following the opening of their stores in Sydney and Melbourne in 2014 and the launch of the online Australian store in 2015, this could be one of the most highly anticipated moments in Brisbane history*. Probably.

The new store will see a range of new products enter the market, including Marc Jacobs Beauty, Formula X, Boscia, Skin Inc and Make Up For Ever.

“Australia is a market that we’ve been looking at for a very long time. It has taken us a little longer than we anticipated but it’s such a discerning well-travelled market that we had to make sure that we came here with a bang and that it was a robust opening,” says Sephora’s business development director for the Asia region, Libby Andersen.

While Sephora has been fairly hush-hush about the launch date, we’ll be sure to keep you posted!

Words by Maddie Vlismas
Image by Sephora