Brisbane startup Wrappt is putting the previously inaccessible power of professional-standard video tools into the palms of every marketer and business owner, with a one-of-a-kind mobile platform launching on Thursday 13 June.

The platform is the brainchild of local video agency Ride Free Media and digital agency Vivo Group, and was brought to life when the founders realised that despite the medium’s growing power and necessity, effective video was still out of reach for many.

Traditionally, businesses have found video too expensive to produce, or too complex and technical to bring in-house. With video marketing moving from useful to essential, Wrappt is levelling the playing field.

The platform enables businesses to create compelling content with resources they already have on hand. There is now no need for complicated equipment or the matching price tag.

Wrappt takes the guesswork out of how to set up and film quality footage. The footage can then be sent directly to Wrappt’s team for editing with a quick tap.

The guided app takes the overwhelm out of mastering your phone’s video capabilities and is available to download and register for free on iOS and Android devices. The Wrappt Kit is also available, providing high-end stability, sound and lighting with low-cost and lightweight film gear.

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