Auguste the Label has opened its new boutique in Brisbane’s Fortitude Valley on James Street, launching the space on Thursday 6 December. Hailing from Byron Bay, Auguste is loved for its vintage-inspired florals, effortlessly elegant silhouettes and charity partnerships, most recently raising more than $70,000 with its campaign to support UN Women National Committee Australia. The new boutique in Brisbane is the second store for this growing brand, which also has a much-loved children’s line, Little Auguste – also to be stocked in store.

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