The Italian brand Boarini Milanesi is launching a six million euro bag (approximately 7 million US Dollars). It has been created to raise awareness on the need to protect our seas, which are becoming even more threatened than usual by non-biodegradable plastics due to the Covid-19 pandemic.
Eight hundred thousand euros (approximately 950,000 US Dollars) of the proceeds will be donated to cleaning the seas. The brand has decided to create this bag for a very precise reason, linked to the personal story of one of the brand’s two founders and designers, Matteo Rodolfo Milanesi.
Matteo Rodolfo, who lost his father when he was just a teenager, has lots of memories of him linked to the sea. “We used to spend every summer at sea, between Greece and Turkey, and I was happiest when we would go on boat trips between the islands,” says Matteo Rodolfo. “Even though mass tourism was still a long way off, we would often see plastic bags floating on the water or patches of tar leaked by oil tankers.”
This is why, together with Carolina Boarini, co-founder and designer of the brand, he decided to do something to help raise people’s awareness of the need to respect the environment, dedicating this particular bag to his father, who cared so much about the crystal clear waters of the seas and oceans. The project also includes a practical initiative for cleaning the seas: Boarini Milanesi undertakes to donate 800,000 euros of the proceeds (approximately 950 thousand US Dollars) to cleaning and operations in defence of the marine environment.
There are only three of these bags in the world.
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