Agricultural sector guests from all over the country gathered at The Pineapple Hotel and Brisbane Racing Club in late November to launch Our Story, a program aimed at celebrating Droughmaster beef as Australia’s Natural Wonder. Breeders from New South Wales and Queensland attended the dinner, which featured Droughtmaster beef as the ingredient. Launching a new era in Australian beef, Droughtmaster beef breeders are asking Australians up and down the beef supply chain to embrace the breed.

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