Set to redefine social and living experiences, Japan’s first Capri by Fraser Hotel residence will appeal to millennial travelers who revel in vibrant communal spaces that seamlessly integrate work and play. The 190-room Capri by Fraser Ginza/Tokyo will also cater to millennial need for efficiency and connectivity, with meeting and conference facilities with contemporary audio-visual capabilities.
Chief Executive Officer of Frasers Hospitality Choe Peng Sum says each part of the hotel was delivered with care and precision. “Kengo Kuma’s visual and intelligent understanding of the movement of space is evident in his architectural designs and choice of unique materials,” Choe said. “Kengo’s vision is very much in line with what we’ve set out to do from the start, in cutting through the conformity of typical hotels while anticipating the changing needs and preferences of the millennial in facilities, service and design.”
Staying true as a design-led hotel residence, Capri by Fraser Ginza/Tokyo is heavily influenced by stylistic elucidation of Japanese craft and culture. The building itself will pay homage to Japan’s ubiquitous heritage, with Kuma’s contemporary interpretation of a vertical Zen garden and an outdoor urban forest in the heart of the thriving Ginza district. An origami, wood roof at the entrance that serves to regulate light entering the building is also another key feature of Kuma’s design. The brand has also been meeting the demand for authenticity in cultural experiences through design, with each property’s aesthetics unique in reflecting its locality.
Since its launch in 2012, Capri by Fraser has since grown to become Frasers Hospitality’s fastest-growing brand with 16 properties in 14 cities with more than 3500 rooms, owing to rising demand from millennial travelers.
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