Gold Coast’s 40/40 Creative Agency has launched its sub-brand Golden Walls as the creatives commence work on one of its first major projects in collaboration with the Gold Coast City Council. Renowned for being the “disruptive kids on the block”, 40/40 Creative Agency is taking its long standing passion for street art and channeling it into a business concept that breaks away from traditional brand creation. Golden Walls aim is to transform blank areas of the community into aesthetically engaging destinations, having already been commissioned to curate various large scale mural projects around the Gold Coast, with a major contract currently underway in partnership with Gold Coast City Council and Southport’s Chinatown.
Collaborating with well known local and national street artists, the new brand’s first project at Davison Lane Southport will see a large vibrant mural created to engage visitors and reflect the precinct’s contemporary Asian elements ahead of the 2018 Commonwealth Games. With a mix of exciting projects in the pipeline, 40/40 Founder and Creative Director Nic Nichols said now was a better time than any to launch the new sub-brand Golden Walls to the market.
“Golden Walls has been a work in progress over the past few years – it started out as an idea we had to freshen up the Gold Coast by creating beautiful murals all across the city,” Nic said. Specialising in public art, place making and curation, Nic said Golden Walls would set a benchmark for creating “destination brands” on the Gold Coast, while also culturally reviving selected city pockets.
Adding to its project portfolio will be a two week long art activation running at Robina Town Centre for the duration of the Commonwealth Games, from 3 to 15 April. The 12 day festival called Detour will see a collaboration of local artists banding together to create and transform large hoarding and permanent walls around the centre into vivid and interactive works of art.
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