For the first time in Australia, through a partnership with Magic Light Pictures, The Gruffalo will come to life at the Currumbin Wildlife Sanctuary. A Gruffalo themed trail experience and a new augmented reality app will arrive in time for the April school holidays and celebrate the much-loved picture book’s 20th anniversary.
Currumbin Wildlife Sanctuary General Manager Michael Kelly said this iconic character will bring joy to thousands of kids in an Aussie-first that utilises augmented reality technology in a natural environment. “We have been working with Magic Light Pictures to create our brand-new outdoor experience; one that will give kids the chance to see much-loved characters come to life in a new way. This initiative sees us combining state-of-the art technology with nature, keeping the kids active and entertained at the same time,” Michael said.
The Gruffalo Trail is included in the entry price and is free for National Trust members. Families can download the complimentary Gruffalo Spotters app and follow clues through an interactive trail. For those wanting to step away from technology, there are heaps of fun interactive experiences along the trail to enjoy. “The self-led trail will be packed with fun facts about the characters from the book. Once you have spotted the characters, the app will bring them to life in 3D animation,” Michael said.
Visitors will also be able to meet The Gruffalo at Gruffalo’s Grove for daily photo opportunities. “The Gruffalo plans to stay for about a year on the Gold Coast, before returning back to the forest in England and we are really excited to have The Gruffalo here at Currumbin Wildlife Sanctuary. Activities like this connect families in a really special way,” Michael said.
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