Brisbane’s iconic Hotel LA has reopened as The Lord Alfred Hotel in Caxton Street, attracting more than 600 guests to celebrate the rebrand on Friday 10 August. Featuring a revamp that respectfully acknowledges its regal past, guests enjoyed an indulgent evening with fine wines, decadent feasting tables and a surprise performance by Ellen Reed, grand finalist from The Voice. Guests included Lord Mayor Graham Quirk, Luke Kennedy, Tom Oliver, Ebony Cavallaro, Sacha Drake and Ben Davis, with the 150 year old pub offering much to explore across three refurbished levels.