Rolls-Royce Phantom sits at the apex of the luxury world. It has graced some of the most formative moments of the 20th and 21st centuries with an assuring, silent and sophisticated presence. It is the motor car that proudly counts many of the world’s most influential and revered individuals among its wealthy collectors. This time round famed photographer Rankin shines a light on Phantom’s younger driver focused appeal in a short film that speaks directly to a new generation of Phantom customers. This generation are hyper-successful, self-made, individuality seekers; this generation are in the driving seat.
Rankin, who is known for his strong sensorial style and his atmospheric storytelling, cast Game of Thrones actress Gwendoline Christie as the heroine who takes to the wheel and puts the Phantom through its paces. Herself a symbol of non-conformity and unapologetic success, Christie’s role boldly challenges preconceived impressions of Phantom owners. “The Rolls-Royce Phantom is a car of rare timelessness. It epitomises excellence in craftsmanship and authentic luxury in modern terms. Working with the legendary photographer Rankin and his team was a blast! They inherently respected the iconic status of this motor car and have vividly translated it with playful subversion, strength and humour. It is a true delight to be part of Rolls-Royce Iconography,” Christie said.
Rankin described Rolls Royce as the ultimate British brand. “The Rolls Royce Phantom’s got attitude, that exhilarating and effortless wild side that you can enjoy from the second you start the engine,” Rankin spoke of the car. “In the film Gwen wanted to express this one-of-a-kind sensation, I wanted everyone to know exactly why Rolls-Royce are the best of the best and why Phantom is the icon.”
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