Bringing together two icons of the Gold Coast region, the 10 day event will now be cast as The Star Gold Coast Magic Millions. The Star Entertainment Group Managing Director and CEO Matt Bekier says the powerhouse partnership will kick off in 2019 and align two organisations committed to driving the appeal of the Gold Coast as a must-visit destination. “Magic Millions is a major draw card on the national calendar,” Matt said. “Every year it attracts an influential and high-profile mix of public, social and business identities from around Australia and across the globe. Magic Millions is quintessentially Gold Coast; we see our support for the event as an ideal alignment.”
Magic Millions Co-owner Katie Page-Harvey says the timing of this long-term partnership is no coincidence. “The past five years have seen Magic Millions introduce Australia’s first $10 million Raceday; Magic Millions Racing Women; Magic Millions Barrier Draw on Surfer’s Paradise beach and most recently Pacific Fair Magic Millions Polo,” said Katie. “Each of these investments has had the primary objective of attracting more people to the Gold Coast in January for The Star Gold Coast Magic Millions Carnival. The Star Gold Coast and the Star Entertainment Group have had an equally intense focus on investment in creating world-class tourism and entertainment assets. Magic Millions has been home on the Gold Coast for over 30 years – the number of visitors grows every year, but as remarkable is the number of visitors who have been coming to the Gold Coast in January for decades.”
Tourism Industry Development Minister Kate Jones has praised the new partnership. “The Gold Coast 2018 Commonwealth Games cemented the city’s reputation as a world-class event host and a strong desire has been sparked around the globe to visit the Coast to experience what we have to offer,” she said. “Attendance at Magic Millions has continued to grow and the event has evolved to create more opportunities for visitors to see more of the Coast. I look forward to this partnership delivering even more benefits to the events and to the state’s tourism industry.”
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