The Star Sydney has taken its commitment to innovation and entertainment to new heights with its $65 million transformation. The property has recently unveiled a brand-new bar, luxury retailers, and an arrival experience in the form of the world’s first permanent indoor light and interactive digital art foyer in an integrated resort.
The Grand Foyer has been brought to life by a $22 million transformation, which will offer an interactive arrival experience aimed to excite, engage and entertain an average of 20,000 guests per day. The Star Sydney Chief Operating Officer Dino Mezzatesta said the transformation supported the Group’s vision to become Australia’s leading integrated resort company by thrilling guests from the moment they set foot on the property. “Architecture, contemporary art and technology have converged to form an iconic showpiece that delivers a unique, unexpected and dynamic arrival experience for our guests,” said Mezzatesta. “The new Grand Foyer includes a 25-metre-long, 8K resolution crescent shaped screen which will showcase the works of emerging and established Australian artists, university students, cinematographers and animators. The screen content reacts dynamically to the real-world environment and human movement, encouraging guest interaction. Alongside the digital canvas, is the first sculptural water installation of its design in the Southern Hemisphere.”
The new guest arrival experience has been collaboratively delivered by The Star Entertainment Group and lighting specialists Ramus Illumination. World-renowned for its signature approach to creating works that are innovative, interactive and sustainable, Ramus Illumination has designed and directed countless live international shows for acclaimed artists, as well as events such as The Academy Awards, The Grammys and the Super Bowl Halftime Shows. “With The Star Sydney Grand Foyer arrival experience, we wanted to design an experience full of compelling encounters that enrich the journey. We envisioned a beautiful, unifying space that embraces and welcomes all people, and we believe we’ve achieved this,” said Artistic Director Bruce Ramus.
The Star Sydney continues to entertain guests through its growing portfolio of experiences across the property, having recently introduced three new food and beverage offerings to its already 22-strong portfolio. Guests can also enjoy a new retail precinct now home to luxury brands, including Gucci and Versace.
The opening of the Grand Foyer has been timed with the re-brand of Astral Towers and Residences to The Star Grand Hotel and Residences. The brand change provides the five-star hotel with a new identity, more closely aligned with The Star Sydney’s sister property on the Gold Coast and eventually with Brisbane, where the $3.6 billion Queen’s Wharf project is currently progressing.
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