Swarovski delivers a diverse portfolio of quality, craftsmanship, and creativity at its latest store, opened at the Sunshine Plaza in Maroochydore on Thrusday 28 March. This store will showcase The Crystal Forest store concept, a modern expression of the company’s identity and values, highlighting the infinite possibilities of crystals and illustrating the company’s deep affinity with nature.

Member of the Swarovski Family and of the Executive Board Robert Buchbauer said the store design was thoughtfully curated to reflect the brand. “Our store design is not only a tremendous illustration of Swarovski’s contemporary vision and taste for design, this environment is perfect for us to share our commitment to excellence, a sense of creativity, surprise and delight,” Buchbauer said.

Swarovski continues to expand globally and allows consumers to express their personality through inspired accessories. A responsible relationship with people and the planet is an integral part of Swarovski’s heritage. The global Swarovski Waterschool education program has reached 461,000 children on the world’s greatest rivers, and the Swarovski Foundation works to support culture and creativity, promote wellbeing, and conserve natural resources to achieve positive social impact.

Founded in 1895 in Austria, Swarovski designs, manufactures and markets high-quality crystals, genuine gemstones and created stones, as well as finished products such as jewellery, accessories and lighting.

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