David Jones has recently previewed the Spring Summer 2019 season On the Bright Side, presenting a selection of the best of the David Jones Australian and international collections. Ambassadors Jessica Gomes and Victoria Lee were joined by a stellar line-up of talent, including David Jones’ SS19 Face of Menswear Tom Derickx, and international sensation and star of the campaign, Dilone.
The anticipated event commenced late morning at the Sydney Opera House, where 100 guests attended a fashion presentation and intimate lunch. Over-looking the Sydney Harbour, the preview captured the essence of a new spring summer season underpinned by optimism, warmth and joy. The iconic venue set a spectacular stage for 23 striking international and Australian looks, and a performance by breakout talent and Aria nominee Odette.
A noted addition to the event was David Jones’ signature houndstooth, first introduced in monochrome in the late 1950s and reinstated for On the Bright Side in neon pink, blue, green and yellow.
Fashion featured in the preview showcased the growing collection of exclusive Australian and international brands for the 181-year-old department store. Among the pieces featured, new international brands joining David Jones were debuted including Carolina Herrera, Toni Maticevski, Roksanda and Johanna Ortiz, alongside celebrated Australian designers such as Carla Zampatti, Ginger & Smart and Bianca Spender.
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