Acclaimed artist turns artwork into real life clothing and launches with a glittering event, bringing a hot new sales trend into focus …

Louise Owen’s new venture, an exceptional, hand-crafted collection of special occasion wear, is set to have the city’s style set excited when she debuts her new luxury fashion line with an A-list event on November 11.

Working under her elaurante label (pron: elle-er-ron-tay), the name taken from her late father’s surname, the made-to-order fashion line consists of 14 looks, some featuring direct prints of her original artwork on luxurious silk fashioned into beautifully hand-tailored separates. Other pieces in the collection are straight off the canvas that will be brought to life in 3D form on the runway.

Louise, a current nominee for Brisbane’s Best Dressed Woman (Women in Fashion Global Annual Awards), will bring her love of painting the female form to life with her debut premium fashion collection, titled Monde Magique (Magical World). The limited-edition collection is hand-crafted to the highest standard, making each item a timeless collector’s piece.

The launch event also brings one of fashion’s best new and sustainable sales trends, made-to-order fashion, to the runway. Some showstoppers in a collection of showstoppers are set to be a stunning gold strapless dress featuring dozens of handmade roses that is featured in her Royal Symphony work and a breathtaking full-length fuchsia silk taffeta opera coat.

Louise’s celebrity friends already have their sights set on pieces from the collection and her network in Houston, Texas, where she lived for three years, is also excited to get their hands on it. But first, Louise will debut it to a Brisbane audience of fashion aficionados with a glamourous invitation-only event on November 11 in the Private Foyer of the Mobo Building in South Brisbane. She will follow this up with a series of one-on-one showings where clients can try on the collection and make orders in an intimate, personalised salon-style setting.

The made-to-order trend is something many top labels such as Alemais and Citizen Wolf are taking up as a more sustainable way forward for fashion brands to make only what is already ordered avoiding waste and landfill. It also is a more inclusive way of designing as garments can be made into any size. “I’m thrilled to be bringing my fashion vision to life and seeing my paintings come alive in a three-dimensional way in the collection,” Louise said. “It has really pushed my creative boundaries and given me immense joy to see people fall in love with the garments. I can’t wait to show it to everyone.”

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