Elka Collective has officially landed in Brisbane’s lifestyle precinct, James Street. The brand celebrated their newest boutique on the eve of its opening with an intimate in-store event hosted by Amanda Shadforth of Oracle Fox on Thursday 3rd October. “We love the precinct. The people that run the street have done a great job of curating the shops to really bring the precinct alive, it’s like nothing else in Australia,” said Elka Collective Brand Manager, Grace Gorman.
Tying in with the launch of Elka Collective’s Summer Collection, Nomade, the James Street Boutique premiered pieces inspired by the Australian landscape for guests to experience first-hand. “Our Summer collection which is launching this week, we photographed it in a quarry, so you can really see the inspiration we draw from natural rocks and stones,” explained Gorman. The collection is a curation of essential Elka Collective pieces, grounded by soft cottons, silks and linens, perfectly apt natural fibres that emulate the Australian climate, with a seasonal palette mirroring desert plains, vivid sunsets and endless skies. Each piece is effortlessly desirable, made to be lived or escaped in.
The brands signature relaxed and natural aesthetic continues to the interior design and creative edge inside. Working alongside interior architect Chris Aplin and creative director Courtney Price, the dup utilised imperfect sandstone, smooth marble, rich timbers and reclaimed terracotta tiles that reminisce the texture rich backdrops for Elka Collective’s Nomade collection in store. The creative minds behind the Elka Collective boutiques in Melbourne reinforced the brands earthy and rustic feel throughout the interior by showcasing contemporary pieces by up-and-coming creatives; lighting by designers Coco Reynolds and Ross Gardam, and custom designed furniture pieces by Courtney Price Creative.
Since 2014 Elka Collective has made a name for itself in the competitive industry designing garments that are versatile and relaxed using only the highest quality natural fibres. The Melbourne based label, tailor their deigns around timeless elegance and casual luxury, perfect for the contemporary Australian woman.
Elka Collective’s Brisbane store launch was brought together by Tori Allen events and supported by The Daily Edited, Mihan Aromatics, Garden Grown Gin, Halo Kombucha, Paradiso Magazine, Lumira Candles and Capi.
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