The Mercedes-Benz Fashion Festival (MBFF) returns to Brisbane this August, showcasing the very best of local, national and emerging fashion designers and retailers at Old Government House.
Brisbane local turned international model Grace Simmons is the face of the 2018 Mercedes-Benz Fashion Festival, being staged from Sunday 26 to Thursday 30 August. The striking redhead is represented by Chic Australia, and divides her time between New York and Paris, strutting the runway for the likes of Valentino, Christian Dior, Balenciaga, Marc Jacobs, Saint Laurent and more.
The Pacific Fair Fashion Show will kick off this year’s Festival on Monday 27 August featuring leading Australian and global fashion brands, presenting the hottest trends for the new season. The ever-popular QueensPlaza High Tea and Fashion Trends series will also return, held at Tattersall’s Club on Monday 27 and Tuesday 28 August. Hosted by leading stylist Kimberly Gardner, guests will enjoy delicious treats and champagne as they peruse the must-have trends this season.
On Tuesday evening, the Fashion Festival goes off-site, with a runway show hosted at St John’s Cathedral in Brisbane CBD. The magnificent Cathedral will provide the backdrop for Mercedes-Benz Group Show 1, featuring cutting edge collections, spectacular couture and bridal by Camilla, Moreno Marcos, Ginger & Smart, White Label Noba, Alice McCall, Bianca Spender, Dion Lee, Scanlan Theodore, Ella Moda and George Wu.
On Wednesday 29 August, the future of fashion will be on display as the Festival returns to Old Government House for the Next Gen Group Show, presenting the creative visions of more than 20 emerging fashion designers from QUT Fashion, Kimbralou, Kokoswim, KG BOLD, Annalisse Designs, TAFE Queensland, Murrii Quu Designs, Club Couture Australia, Jordan Hewitt, Nardia Panettiere Couture, Black N Bling, and ZENgara by Naomi De Marco.
Wrapping up the 2018 program on a suitably stylish note, Mercedes-Benz Group Show 2 on Thursday 30 August will showcase top Queensland and Australian designers presenting resort, daywear and menswear including Aqua Blu Australia, Rubyyaya, Maiocchi, Naudic, Bonita Kaftans, Helen Grant, Sacha Drake, Bora and Urbbana.
Official makeup partner Napoleon Perdis and his daughter Lianna are Ambassadors for the 2018 Fashion Festival, with the larger than life duo expected to be spotted beside and on the runway throughout the week. Schwarzkopf Professional is a brand truly passionate about creating beautiful, fashionable hair, joining this year’s Festival as official hair partner once again.
MBFF is committed to supporting the local fashion industry, by giving Queensland designers a platform on which to showcase their work, connecting them directly with consumers. By showing collections at the same time as they land in store, fashion enthusiasts inspired by the catwalk spectacle can purchase their favourite looks fresh from the runway – resulting in a business boost for hardworking local creatives.
The 2018 Mercedes-Benz Fashion Festival Brisbane will once again shine a national spotlight on Queensland’s immense fashion talent.
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