Tommy Hilfiger has announced British racing driver Lewis Hamilton will represent the men’s brand as a global ambassador, from spring 2018. The Formula One racing driver will represent the designer clothing brand’s collections, Hilfiger Collection, Tommy Hilfiger Tailored And Tommy Hilfiger menswear, underwear and swimwear.

Founder Tommy Hilfiger has admitted he has always admired Lewis’ endurance during the race, as well as his unique style off the track. “He has built his incredible career as a racing driver with passion, dedication and extremely hard work – values that I embraced when founding my brand,” said Tommy. “We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motor sport.”

Lewis’ career achievements have put him in an elite group of global athletes, and he is regarded as one of the greatest Formula One drivers in history. Lewis Hamilton connects with more than 17 million fans through his social media channels, offering his audience a unique behind the scenes glimpse into the Formula One racing world and his personal life.

“I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger,” said Lewis. “Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking TommyNow experiential events are one of a kind, and I’m very excited to partner with such visionary brand.”

The spring 2018 Tommy Hilfiger men’s offering celebrates Tommy Hilfiger’s love of motor sports, where speed and immediacy fuse with a touch of vintage nostalgia. The collection gives nod to the Formula One racing pit crew, with heritage work wear and a strong focus on denim. Street styles are born from the iconic shapes, bold colors and streamlined graphics of speed racers that fulfills the needs of today’s fast-paced lifestyle.

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