Pantone, provider of professional colour standards and digital solutions for the design industry, has announced Pantone 16-1546 Living Coral as the Pantone Color of the Year 2019, an animating and life-affirming shade of orange with a golden undertone. Pantone believes we get energy from nature. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow Pantone Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
Executive Director of the Pantone Color Institute Leatrice Eiseman said colour unites experiences between different people. “Color is an equalising lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” said Leatrice. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
Pantone’s Living Coral emits the desired, familiar and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour. “Colour enhances and influences the way we experience life,” said Laurie Pressman, Vice President of the Pantone Color Institute. “As a shade that affirms life through a dual role of energizing and nourishing, Pantone 16-1546 Living Coral reinforces how colours can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”
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