Gold Coast entrepreneurs Reuben Scheckter and James Strathdee claim to have created the highest caffeine tea bag in the world: MeTea. They set out to create a product that could disrupt an entire industry while also building a long lasting direct to consumer brand.
The duo wanted to create a tea that delivered a significant increase in energy — more than coffee — and they also wanted it to taste amazing. They wanted a tea that would help people to stay focused and alert for longer, without feeling jittery or ending in a crash. They wanted each tea blend to impart flavours which invoke places and experiences where we feel energised or relaxed.
MeTea team member of research and development and tea specialist Lucas Ruzika offers some insight into the journey MeTea went through to bring their blends to life. “The brief for MeTea was to create a tea with increased levels of caffeine and a fantastic flavour. We researched the market and the best way to naturally increase the caffeine levels in the tea. The final formula is bang on where we want it to be — it’s stronger than a cup of coffee and the effects are longer lasting. Based on several rounds of laboratory test results, MeTea is the highest caffeinated tea in Australia. When compared with other teas on the market. In my opinion, we’ve set out what we wanted to achieve by creating a high energy tea that’s nice to drink,” said Ruzika.
Ruzika explains there are many health benefits associated with MeTea. “Tea naturally high in polyphenols, and it’s those antioxidants which are associated with the health benefits of tea. MeTea also contains tea extract which has a more concentrated amount of polyphenols. Caffeine on its own is a stimulant but because tea contains those polyphenols, it delivers a longer lasting natural source of energy without the jitters or crash you get from coffee. While coffee can be quite dehydrating and acidic, MeTea is a healthier option while packing a stronger dose of caffeine for a sustained energy boost. MeTea is made from ingredients that are all natural, herbal, organic, non-GMO, and sugar-free,” said Ruzika.
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