Patisserie Michel’s is one of the first national cafe franchise to offer a delivery service to its customers, with the launch of a home delivery trial this week. Michel’s Brand Manager Tom Elliot said the three month trial will run until Sunday 13 May, during which time weekly sales and customer counts of the trial stores will be monitored.
“A major component of the Michel’s strategy moving forward is to investigate new, particularly digitally-focused, methods to increase customer count and sales,” Tom said. “The purpose of this trial is to test a cake delivery e-commerce solution that will offer customers the option to easily purchase products without having to visit a store for pick-up.”
In 2017 Michel’s became one of the first business to launch 3D image printers commercially in Australian cafes. “We are committed to becoming industry leaders in the digital space and delivering concepts that provide convenience for both our customers and our franchise partners,” Tom said.
“We understand that consumers are leaving their homes less and relying on online delivery services more, so it makes perfect sense for us to capitalise on this trend through our new cake delivery concept.” Michel’s will have a range of core products available for customers to order, including products such as the Happy Birthday Sponge Cake, Marble Mud Cake and French Vanilla Slice.
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