Miele Australia continues the national expansion with the opening of the brand’s most stylish and technologically-innovative centre in Brisbane. The Miele Experience Centre Brisbane is a space showcasing the latest in innovative Miele appliances, contemporary design and digital technology.
Located at Haven, Newstead, a distinct Brisbane retail precinct delivering lifestyle and dining experiences, the Centre represents a substantial Brisbane investment for Miele. Designed by local Brisbane architects, Richards and Spence, the space reflects the style of Miele Centres across the globe including six cities around Australia, including the Gold Coast.
In Australia, only the Miele Experience Centre Brisbane offers the latest in Miele digital technology. Each of these technologies is designed to make selection of Miele appliances as easy and enjoyable as possible.
While the Centre distinctively delineates each of Miele’s premium appliance ranges from cooking appliances to refrigeration, dishwashers, coffee machines, laundry care and floorcare products, these interactive technologies bring even more meaningfulness to several product categories.
Interactive digital screens enable those considering purchase of Miele M Touch cooking appliances to compare the features of the various models and view their various colour options so that those appliances of interest can be added to ’wishlists’ and details emailed for further consideration in the home environment.
Similarly, an interactive cooktop presenter, within an island benchtop, compares various features and highlights colour options, while an interactive rangehood display even replicates the performance of various rangehoods so noise levels in a home setting can be realised and compared. The fourth of these interactive displays enables scanning of Miele’s CareCollection products and accessories so that their benefits can be explained and their appliance compatibility detailed. On the Centre’s mezzanine level, a Live Demonstration Kitchen conducts discovery and owner cooking appliance demonstration classes on a regular basis.
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