Lift your pooch’s fashion game this winter with PETstock’s latest designer collection, in collaboration with Romance Was Born, THE UPSIDE, and Double Rainbouu, launching as part of Afterpay Australian Fashion Week (AAFW). As an official partner of AAFW, PETstock will be showcasing pet outfits and accessories that feature each designer’s signature style and unique prints, with matching human pieces to complete the look.
With 6.9 million households across Australia home to one or more pets, there has never been a better time to invest in on-trend puffer vests and jumpers to ensure pets stay warm and stylish this winter. Dogs will take the spotlight for the PETstock runway show filmed at Carriageworks, with the runway video available for viewing from May 15 via PETstock or AAFW. Throughout the week, PETstock will also be capturing the pet street style scene, rounding up an exclusive look at what the fashion set and their four-legged friends are coveting for the season.
Rebecca Ryles, Head of Private Label at PETstock, says, “As an Australian-owned brand, PETstock is thrilled to be partnering with other home-grown brands and three of Australia’s most inspiring and fashion forward labels, Romance Was Born, THE UPSIDE and Double Rainbouu. Each brand has brought their signature designs to our new pet pieces, giving pet owners and their beloved dogs a fun, unique and creative way to express their own style while staying on trend.
“At PETstock, everything we do ties in to giving back, 20 per cent of all sales from the designer collection will help pets and people in need, with proceeds being donated to the Petspiration Foundation, PETstock’s own registered charity organisation. One hundred per cent of funds raised go towards our charitable partners and projects with all operating costs covered by the business.”
From May 15, the PETstock 2023 Designer Collection is available at select PETstock stores and online.
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