Created from an innovative and unique partnership with a grower owned collective, new premium wine brand The Group harnesses the collective skills, quality and expertise of around 100 grape growers and their families to deliver a range of full-flavoured, quality wines.

By working exclusively with the Collective, The Group helps to maintain the Collective’s initial goal; to support the livelihood of the growers, and to facilitate the sharing of knowledge and expertise to ensure their vineyards thrive and grow.

Available at Liquorland and First Choice Liquor Market stores nationally from 14 September, the diverse range is  inspired by The Group’s Collectively Better mantra and includes four core varietals: The Murder 2017 McLaren Vale Shiraz, The Shadow 2019 Adelaide Hills Pinot Noir, The Quiver 2019 McLaren Vale Grenache, The Fever 2018 McLaren Vale Grower Blend, and a limited edition varietal, The Siege 2019 McLaren Vale Shiraz.

Pioneer of the paddock-to-plate philosophy and award-winning chef and restaurateur Matt Moran shares The Group’s commitment to quality and passion for supporting Australian local producers, including growers, and their families.

Matt explains, “I grew up on the farm and I’ve always had a passion for sourcing great quality produce to create great tasting food. Like paddock-to-plate, Grower Wines by The Group represent an exciting movement in the Australian wine industry. The Group’s collaboration with a Grower-Owned Collective paves the way for the hard-working growers and supports the local, real people behind the label. Establishing these connections is how you create honest, authentic and quality produce – whether its food or wine.”

As the daughter of a grape grower, The Group Winemaker, Marnie Roberts, spent her early years amongst her family’s vines. Today, with 25 years of expertise in the wine industry both as a winemaker and managing vineyards, Marnie is thrilled to introduce The Group wines. Marnie says, “The collective knowledge, passion and experience that’s passed down through generations of growers is really special. These growers are experts on the fruit they grow, and what grapes make the finest wines possible.”

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