The Vine and Shine Trail wine map has launched in Queensland as an officially recognised wine journey forming the centrepiece of an overarching Venture In campaign that is encouraging visitors to venture beyond the Queensland coastline.
The self-guided trail connects more than 70 wineries across the state, encouraging domestic and international visitors alike to journey inland and explore emerging varietals that only Queensland has to offer. Funded by the Australian Government’s Export and Regional Wine Support Package and the Queensland Government, the initiative has been spearheaded by the Queensland Wine Industry Association (QWIA) with support from Wine Australia to support wine tourism development in Queensland.
QWIA President Mike Hayes said the trail provides an unrivalled opportunity to showcase Queensland’s mature wine industry and places the state’s wine producers firmly on the map of Australia’s ‘must-visit’ wine regions. “Queensland’s wineries, wine makers, and viticulturists are redefining vineyards and varietals to meet our state’s unique climate conditions, helping us become known internationally for our emerging varieties and ‘vines of the future’,” Mr Hayes says.
“The idea of the Vine and Shine Trail has been many years in the making. We now have a terrific platform to promote our unique tastes to the world, brought to life thanks to the International Wine Strategy for Queensland grant.
Minister for Tourism Industry Development and Innovation and Minister for Sport Stirling Hinchliffe said, “This is a fantastic initiative for Queensland as it will help our visitors discover the unique wine regions and cellar door experiences on offer right here. They’ll showcase our wineries, the majority of which are small family-owned businesses, and help boost visitors to the region, encouraging them to stay longer and spend more.
The Vine and Shine Trail is a self-guided journey encompassing more than 70 unique vineyards and cellar doors across Queensland.
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