APM Monaco has joined the luxury line-up on Brisbane’s Edward Street at MacArthur Central Shopping Centre. The contemporary fashion jewellery brand has brought influence from Monaco and the south of France to Brisbane’s high-end fashion district, complementing the suite of luxury fashion retailers which line Edward Street’s precinct.

The brand, founded by Ariane Prette, was launched in 1982 and made its mark in the indursty by creating pieces for many great names including current name Chiara Ferrangi who has more than 18 million social media followers. Prette spent 30 years developing and perfecting traditionally handcrafted jewellery styles. While her legacy continues, the brand has recently ventured into design focused jewellery.

The prestigious name adds fashion value to classic outfits, with its timeless appeal it simple yet standout jewellery. The most recent collection boasts vibrant night sky silver and zarcomia meteorites which dazzle in a range of pieces including open chokers, asymmetric underlobe earring as well as ear jackets.

Centre and State Asset Manager, Colleen Middlemass said “Precision Group is proud to welcome APM MONACO to MacArthur Central where it will sit alongside some of the best International and national retailers fronting Edward Street Brisbane, where Brisbane City Council have invested $11.8 million into a beautification project of the precinct”.

The heart of Brisbane City is fast becoming an exclusive destination for unique luxury brands to call home, as the shopping demographic becomes more and more sophisticated. “We are excited to have APM Monaco at MacArthur Central where it will complement our Luxe offering with a fashion focus on new trends from across the globe,” says Middlemass.

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