The Mercedes-Benz Fashion Festival Brisbane had another successful year with a record number of tickets sold, shows, and participating designers in the five-day event. Staged at Old Government House at QUT Gardens Point Campus for the second consecutive year, the 12th Mercedes-Benz Fashion Festival Brisbane attracted more than 3500 fashion fans, with all eight runway group shows and events selling out.
Due to high demand the festival, two encore performances were added for the first time. This year’s MBFF featured 100 designers and retailers, with more than 800 new-season outfits on show – including Queensland, Australian and international labels, as well as next generation designers. Thirty-six emerging designers appeared on the runway, including students of QUT, past graduates of TAFE Queensland Brisbane, Club Couture Australia and Kelvin Grove State College students who presented their label, Bold.
Principal Partner Mercedes-Benz has continued its proud and ongoing support of the Queensland fashion industry, lending sponsorship to the 12th Fashion Festival. Mercedes-Benz Fashion Festival Brisbane has again delivered outstanding results for Brisbane’s fashion industry and creative industries. The runway Group Shows were live streamed for the second time produced by TPD Media, sponsored by Brisbane City Council and hosted by model, TV presenter and former Miss World Australia Courtney Thorpe.
In total, 200 models were booked, 200 volunteers and more than 200 people were employed (hair, makeup, production and management). Thirty dressers assisted backstage to keep shows run smoothly, the event hashtag #mbffbrisbane was tagged nearly 5500 times on Instagram and up to 6000 bottles of Acqua Panna and San Pellegrino were sipped throughout the week.
Prestigious global brands including Valentino, Versace, Salvatore Ferragamo, Alexander Wang, Balmain, Furla and Emporio Armani were showcased at the Mercedes-Benz Fashion Festival Brisbane as part of the QueensPlaza High Tea and Fashion Trends series. In addition, luxury jewellers Tiffany & Co., Paspaley and Bulgari were featured on the runway and in Fashion Festival events.
This year Mercedes-Benz Fashion Festival Brisbane was pleased to support Bravehearts and will donate $2000 from ticket sales to the charity.
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