The brand has already seen success in 2018, with Rolex ambassadors Roger Federer and Caroline Wozniacki taking out the men’s and women’s titles at the Australian Open in January.
Rolex has released its latest collection Datejust, characterised by cutting-edge technology and classic style.
The gem of the collection is the Lady-Datejust 28. A modern archetype of the classic Rolex Datejust model, its appearance and functionality transcends changes in style.
This timelessness is demonstrated by its long history; the model was first released in 1945, and was the first self-winding chronometer to indicate the date in a window on the dial. The Lady-Datejust 28 enhances this iconic feature with its trademark Cyclops lens, which magnifies the date for easy reading.
The Lady-Datejust 28 is also also a descendant of the original Rolex Oyster, the world’s first waterproof watch. The new model boasts the classic Oyster bracelet, which is designed to be robust, comfortable and practical, while maintaining Rolex’s signature sleek style.
A testament to Rolex’s enduring emphasis on precision and attention to detail, the new Lady-Datejust 28 watches are equipped with calibre 2236, a self-winding mechanism developed and manufactured by Rolex.
The mechanism is insensitive to magnetic fields and provides accuracy and stability in shocks and temperature variations.
The model is available in a wide range of premium materials, including combinations of platinum, diamonds, high quality stainless steel and yellow, Everose and white gold.
It is a stylish and modern watch that retains the features that make it classically and recognisably Rolex.
In March, Rolex will once again be exhibiting at Baselworld, one of the world’s leading annual shows for watches and jewellery. Held in Basel, in north west Switzerland, this year’s show will feature 1300 brands, with Rolex featured among them as an industry leader.
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